Rebranding a full house of new characters
A new one for Two-Up given our background has been predominantly in Sports, Casino and Lottery products, but we jumped at the chance to redesign Pragmatic Play’s Bingo Blast games.
Tired, and in much need of a facelift, we set about restoring some pride into Pragmatic’s bingo suite. Faced with an antiquated design system, we set about redesigning all elements of the gameplay, including animations and interactions, working alongside the Pragmatic Play development team to ensure a smooth transition from design to development.
From the snowman to the flamingo, each character received a new identity, including audio, and a new home. And Pragmatic’s clients were thrilled to get updates to games that hadn’t been touched in 10 years.
We took on a complete rebrand of each game, from character assets to gameplay assets to client documentation.
At Two-Up we can design, develop, or offer design through development services. Get in touch today to discuss your iGaming needs.
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