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Capability

Build it right,
build it once.

We build betting products. Not websites with a betting theme on top, not platforms borrowed from another industry and bent into shape. Real-time odds, native apps, payments, in-play load. Built by people who have shipped for Tier Ones through to innovative start-ups.

Let's talk

Who we do this for.

Operators
/01

Operators

Operators with a standing dev team and a stalled backlog
Product leads
/02

Product leads

Product leads with no internal native capability
Suppliers & studios
/03

Suppliers & studios

Suppliers and studios whose integration queue is strangling the roadmap
Founders
/04

Founders

Founders who need the thing built properly the first time

What we get called in for.

  • We haven't shipped a meaningful feature in a year
  • Our integrations backlog is now the reason nothing else moves
  • The platform creaks the moment an in-play market gets busy
  • We have no native app skillset in-house and hiring one takes nine months
  • We tried an offshore team and spent more time managing them than building

Everything in the box.

01
  1. /01

    Embedded feature development

    Rust, React, Swift, Kotlin — our engineers in your stack, shipping against your roadmap.

    See it in action
    Embedded feature development
  2. /02

    Full platform builds

    Ground-up builds on our own PAM and casino portal.

    See it in action
    Full platform builds
  3. /03

    Platform & payments integrations

    Providers, PSPs and platforms wired in cleanly.

    See it in action
    Platform & payments integrations
  4. /04

    Third-party data in, product out

    Feeds in one side, product out the other, via our Multiplexer infrastructure.

    See it in action
    Third-party data in, product outs
  5. /05

    QA & release management

    Tested, certified and shipped without the drama.

    See it in action
    QA & release management
  6. /06

    The backend that keeps a platform fast

    When it matters, which is always the worst possible moment.

    See it in action
    The backend that keeps a platform fast
Embedded feature development

How the work runs.

Week 0

Solution

Your codebase, your roadmap, your actual problem, not the brief version.

Week 1-2

Added-Value

First feature ships, live, not a demo. This is where you find out how we add value.

Week 3+

Delivery

Full pace. Sprint cadence set, the development team delivering against the plan.

Ongoing

Support

We hand over to your internal team or stay as long as you need us. No drama.

Receipts, not promises.

Case study

At The Races

Native support, running alongside BAU

Creative Development Product Strategy Sportsbook & Racing
View case study

Case study

Fairplay

Cashless betting, for a fairer market

Creative Development Sportsbook & Racing
View case study

80k

At The Races — active users

£3m+

Fairplay — monthly bets

1

Bet Glider — integrated partner

50+

Pragmatic Play — regulated markets worldwide

Before you ask us.

Can you take over a build someone else started?

Yes, and we do it regularly. Several have come to us mid-project after a previous agency or internal team hit a wall. We audit what exists, identify what’s salvageable, and pick up from there rather than insisting on a rewrite.

Can you work inside our existing codebase and pipelines?

Yes. Our embedded model exists specifically for this. We can work in your repos, your CI/CD, your tools. We’ve inherited codebases and shipped production features inside all of them.

How do you handle compliance and certification?

We’ve shipped regulated products in the UK, US, Africa and across Europe. We build with compliance knowledge. If your product needs UKGC, MGA or state-level US certification, we’ve been through it before and know what the regulator actually looks at.

How long does a platform build take?

Always the second question and the hardest to answer. Timelines can vary depending on the scope of the build. That said, our adoption of AI tactics is ensuring timelines remain tight.

What does it cost?

Always the first question and again it depends on scope. But we’re flexible on commercial model, working either against a fixed scope and a fixed cost, or a T&M basis that works for all.

Who owns the code?

You do. Everything we build for you is yours. No lock-in, no proprietary wrappers, no hostage situation if you decide to move on. The only exception is our own licensed IP (PAM, Portal, Multiplexer), which runs under a standard licence agreement.

Got a backlog that isn't moving?

Book a time with us at hello@twoupdigital.com.

Book a call