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hello@twoupdigital.com Industry
Built for markets
that don't exist yet.
Prediction markets aren't sports betting with a different skin. The mechanics are closer to financial derivatives than to a traditional sportsbook. Event creation is dynamic, not fixture-based. Liquidity is the product. Pricing is opinion-driven, not odds-compiler-driven. The regulatory landscape shifts state by state in the US and is being defined in real time everywhere else. We've been working in this space since the early PredictIt days, and we know what breaks when you try to build it on infrastructure designed for match odds.
What goes wrong here
Where it comes apart.
- Exchanges built on sportsbook architecture that cannot handle continuous trading on non-sport events
- Event-resolution logic that works for a football match but not for "will interest rates rise by March"
- Regulatory uncertainty that makes you build twice — once for the product, once for the jurisdiction
- The unsolved UX problem: making it feel as immediate as a bet slip without a trading platform’s complexity
Who this is for
Who we do this for.
Operators
Exchanges
Founders
Media & data
What we do about it
Everything in the box.
- /01
Product Strategy
Market structure, event taxonomy, resolution logic, regulatory positioning.
- /02
Product Design
Trading UX that doesn't require a finance degree to use.
- /04
Brand Creative
Brand and product identity for a category where nobody knows what “good” looks like yet.
80k
At The Races — active users
£3m+
Fairplay — monthly bets
1
Bet Glider — integrated partner
50+
Pragmatic Play — regulated markets worldwide
What working together looks like
How you'd work with us.
Strategy & Audit
Not ready to build? We audit what's there and hand you a plan you can act on.
Concept to Launch
From napkin sketch to live, regulated product, including the build decisions others leave to you.
Embedded Team
We plug into your existing pipeline and ship through your repos, no hiring headache.
Outsourced Delivery
A defined scope, a timeline, a number. You own the product, we deliver it.